I was first drawn to active wear because I enjoy working out, and it's very important in this day in age. I really felt women were getting the tail end of the design in active wear; not getting the technology or design we deserved. It was reserved for men. We were getting the leftover work from the sports design houses.
Stella McCartneyI wanted to feel good about the way I looked. I didn't understand why style had to be sacrificed for sports technology. I found when going to the gym women were wearing their own tees, without the technology. I started to think, does it make you run faster if you wear that terrible color or sweat less if you wear that horrible fabric? And I challenged it, and the answers were not there to why we were being given poor design work. It was something I wanted to bring to women's wardrobes.
Stella McCartneyIt's not realistic to live in the country at this stage. I've got a business in London. I beat myself up about it all the time.
Stella McCartneyIt's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.
Stella McCartney