I was first drawn to active wear because I enjoy working out, and it's very important in this day in age. I really felt women were getting the tail end of the design in active wear; not getting the technology or design we deserved. It was reserved for men. We were getting the leftover work from the sports design houses.
Stella McCartneyWe try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.
Stella McCartneyRunning is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.
Stella McCartney