For me, women's ski wear has always been black and, again, not as feminine or sexy as I think it could look while still having the technology there.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

I was first drawn to active wear because I enjoy working out, and it's very important in this day in age. I really felt women were getting the tail end of the design in active wear; not getting the technology or design we deserved. It was reserved for men. We were getting the leftover work from the sports design houses.

Most male painters have historically admired the female form. It's got a lot going for it.

I think the moment that I'm very proud of is building a business without using animals. And, hopefully, changing people's perception of how you can do luxury fashion.

It's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.

The beliefs I was raised with - to respect animals and to be aware of nature, to understand that we share this planet with other creatures - have had a huge impact on me.