Sometimes I wish I were less sensible.

I think personal style starts from within because it´s a philosophy and an attitude. If you´re honest and true to yourself, you will have the best sense of personal style.

The main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.

I get a real kick out of it, seeing people wear my designs.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind.

Whether you eat meat of not, you can be part of this decision to limit the meat industry destroying our planet's resources.