Everyone can do simple things to make a difference, and every little bit really does count.
Stella McCartneyThe main challenge is technology and that's something I really push and work closely with Adidas on. They're real leaders in sports performance; always trying to push that further and further and get the best technology they can. That takes time and has rigorous testing, it's very laborious, but it's also very rewarding. You get to work with fantastic athletes, and that's a fantastic thing that has nothing to do with my day job in ready-to-wear.
Stella McCartneyI'm not offended or embarrassed by the fact that I design clothes for women to wear. So when I meet women who love my clothes, it's a really good, straightforward thing. It makes me feel like I'm doing my job right.
Stella McCartney