It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry.

I think my mum was really very ahead of her time. She wore very little makeup. She really explored the way that she wore clothes in a very honest way. She wore a lot of vintage stuff and mixed it with bespoke men's tailoring and things like that. That was a huge influence on me, seeing a woman in the spotlight carry herself in that kind of way. But mostly, for me, it was just that she was an incredibly honest and sort of natural person.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.

Being effortless is the coolest thing in the world

It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry.

You want to be confident when you work out because it takes a lot to make you work out. So many women really enjoy it, but it's a hard thing and you have to make yourself do it most of the time. I think you want to feel that you look good to make you want to work out a little bit more.