My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.
Stella McCartneyThe main challenge is technology and that's something I really push and work closely with Adidas on. They're real leaders in sports performance; always trying to push that further and further and get the best technology they can. That takes time and has rigorous testing, it's very laborious, but it's also very rewarding. You get to work with fantastic athletes, and that's a fantastic thing that has nothing to do with my day job in ready-to-wear.
Stella McCartneyIt's incredibly important that if you have the dream of having your own house, you don't pretend to be something you're not. Ultimately, it's unsustainable and people will see through. You have to work; you can't expect your dreams to be handed to you on a plate.
Stella McCartneyIt's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.
Stella McCartney