For me, women's ski wear has always been black and, again, not as feminine or sexy as I think it could look while still having the technology there.
Stella McCartneyIยดm a real believer that just doing a little something is a lot better than doing a lot of nothing.
Stella McCartneyI wanted to feel good about the way I looked. I didn't understand why style had to be sacrificed for sports technology. I found when going to the gym women were wearing their own tees, without the technology. I started to think, does it make you run faster if you wear that terrible color or sweat less if you wear that horrible fabric? And I challenged it, and the answers were not there to why we were being given poor design work. It was something I wanted to bring to women's wardrobes.
Stella McCartney