UFC is not a competitor to the WWE because we are entertainment and UFC is competitive sport. It's very different.

Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

You can't teach charisma. You can draw it out of people if it's there and they haven't quite figured out how to utilize it yet, but it's just one of those things, that's why they call it the "X factor".

But in a game, you have a pocket forming, your vision is better and - at least for me - I just get a better feel for what I'm doing.

I was not allowed to date wrestlers, or anyone else in the company, across the board.

The number one quality is charisma. You have to be able to connect with the audience. That is that magic "it" factor that designates a star from someone who is just never going to be a star.

UFC is not a competitor to the WWE because we are entertainment and UFC is competitive sport. It's very different.