These people want you to quit just like CM Punk did.

But in a game, you have a pocket forming, your vision is better and - at least for me - I just get a better feel for what I'm doing.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

A lot of brands just push messages out on social media, but that's not what social is about.

UFC, they can make a big star but the second that person loses, they lose credibility, and how do you continue to make that star rise?

Oh, I don't know about that, Jericho. See, when it comes to the bedroom, The Game always came up a little bit... short.