When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
Stephen CoveyThe deepest hunger of [a child's] human heart is to be understood, for understanding implicitly affirms, validates, recognizes and appreciates the intrinsic worth of another.
Stephen Covey