Principles always have natural consequences attached to them. There are positive consequences when we live in harmony with the principles. There are negative consequences when we ignore them. But because these principles apply to everyone, whether or not they are aware, this limitation is universal. And the more we know of correct principles, the greater is our personal freedom to act wisely.

We can never really change someone; people must change themselves.

We are product of neither nature nor nurture; we are a product of choice, because there is always a space between stimulus and response. As we wisely exercise our power to choose based on principles, the space will become larger.

Almost every significant breakthrough is the result of a courageous break with traditional ways of thinking.

People behave more on the basis of how they feel than how they think; unless there are good feelings between people, it is almost impossible to reason intelligently.

Brands need to reinvent themselves from time to time to stay relevant.

People can't live with change if there's not a changeless core inside them.