People are your most valuable asset. Only people can be made to appreciate in value.

If my sense of security lies in my reputation or in the things I have, my life will be in a constant state of threat and jeopardy-a fear that these possessions may be lost, stolen, or devalued. If I'm in the presence of someone of greater net worth, fame, or status, I feel inferior. If I'm in the presence of someone of lesser net worth, fame or status, I feel superior. My sense of self-worth constantly fluctu-ates. I don't have any sense of constancy, anchorage, or persistent selfhood. I am constantly trying to protect and insure my assets, properties, securities, position, or reputation.

What one great idea resonates deeper in the soul than any other...that we are free to choose. Next to life itself, the power to choose is your greatest gift.

Our lives are the results of our choices. To blame and accuse other people, the environment, or other extrinsic factors is to choose to empower those things to control us.

By centering our lives on timeless, unchanging principles, we create a fundamental paradigm of effective living. It is the center that puts all other centers in perspective.

Management works in the system; leadership works on the system.

We develop our character muscles by overcoming challenges and obstacles.