I love the movies, and when I go to see a movie that's been made from one of my books, I know that it isn't going to be exactly like my novel because a lot of other people have interpreted it. But I also know it has an idea that I'll like because that idea occurred to me, and I spent a year, or a year and a half of my life working on it.
Stephen KingTeaching school is like having jumper cables hooked to your brain, draining all the juice out of you.
Stephen KingKids know they can't make it alone, yet at the same time, built into each one of us, is a survival ethic. It says, "Nobody cares and you have to look out for yourself and if you don't, you'll die." These two things work against each other. I think most kids are very frightened of their parents, and that's what all fairy tales reflect: Parents will fail you and you'll be left on your own. But, of course, everything comes out right in the end and the parents take you back.
Stephen KingI believe that anyone using the phrase 'That's so cool' should have to stand in the corner.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen King