Long days and pleasant nights

All you imagined, no matter how wild it might seem, was no more than a disguised version of what you already knew.

There came a time when you realized that moving on was pointless. That you took yourself with you wherever you went.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Silent white light filled the world. And the righteous and unrighteous alike were consumed in that holy fire.

That's the curse of the reading class. We can be seduced by a good story even at the most inopportune moments.

Roland had taught him that self-deception was nothing but pride in disguise, an indulgence to be denied.