But writers INVITE ghosts, maybe; along with actors and artists, they are the only totally accepted mediums of our society. They make worlds that never were, populate them with people who never existed, and then invite us to join them in their fantasies. And we do it, don't we? Yes. We PAY to do it.
Stephen KingOne can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingI believe these stories exist because we sometimes need to create unreal monsters and bogies to stand in for all the things we fear in our real lives: the parent who punches instead of kissing, the auto accident that takes a loved one, the cancer we one day discover living in our own bodies. If such terrible occurrences were acts of darkness, they might actually be easier to cope with. But instead of being dark, they have their own terrible brilliance. . . and none shine so bright as the acts of cruelty we sometimes perpetrate in our own families.
Stephen King