One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Long days and pleasant nights

Without story books is like a person with no soul.

A book is like a pump. It gives nothing unless first you give to it. You prime a pump with your own water, you work the handle with your own strength. You do this because you expect to get back more than you give.

Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.

I always drank, from when it was legal for me to drink. And there was never a time for me when the goal wasn't to get as hammered as I could possibly afford to. I never understood social drinking, that's always seemed to me like kissing your sister.

Cats were the gangsters of the animal world, living outside the law and often dying there. There were a great many of them who never grew old by the fire.