One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

So what he supposed to do? Grab Bobbie's ax and make like Jack Nicholson in The Shinning? He could see it. Smash, crash, bash: Heeeeeeere's GARDENER!

Talent is a dreadfully cheap commodity, cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work and study; a constant process of honing. Talent is a dull knife that will cut nothing unless it is wielded with great force.

I tend to scare myself.

Even the company of the mad was better than the company of the dead.

If you don't have time to read, you don't have the time (or the tools) to write. Simple as that.

She had never dreamed there could be so much pain in a life when there was nothing physically wrong. She hurt all the time.