One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

And that almost killed you?" "It wasn't deep but it got infected. Infection means that the bad germs got into it. Infection's the most dangerous thing there is, Tom. Infection was what made the superflu germ kill all the people. And infection is what made people want to make the germ in the first place. An infection of the mind.

Pain is the biggest power of love.

If you expect to succeed as a writer, rudeness should be the second-to-least of your concerns. The least of all should be polite society and what it expects. If you intend to write as truthfully as you can, your days as a member of polite society are numbered, anyway.

The one thing about kids is that you never really know exactly what they're thinking or how they're seeing. After writing about kids, which is a little bit like putting the experience under a magnifying glass, you realize you have no idea how you thought as a kid. I've come to the conclusion that most of the things that we remember about our childhood are lies. We all have memories that stand out from when we were kids, but they're really just snapshots. You can't remember how you reacted because your whole head is different when you stand aside.

We have once again succeeded in destroying what we could not create.

if you tell yourself the great lie of bad art-that you are in charge-your chance at the truth will be lost. The truth isn't always pretty.