One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

A lot of fairy tales are thinly disguised hostility raps against parents. Kids know that they can't make it on their own, that if they were left alone, they would die.

People don't get better, they just get smarter. When you get smarter you don't stop pulling the wings off flies, you just think of better reasons for doing it.

Pray for rain while digging a well.

Remember that the truth is in the details. No matter how you see the world or what style it imposes on your work as an artist, the truth is in the details. Of course the devil's there, too-everyone says so-but maybe truth and the devil are words for the same thing. It could be you know.

I don't like the idea that I am going to come back as an ant or a sparrow if I don't get along in the great karma of life.

If you don't have the time to read, you don't have the time or the tools to write.