One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

You can't polish a turd.

There are all sorts of dream interpretations, Freud's being the most notorious, but I have always believed they served a simple eliminatory function, and not much more - that dreams are the psyche's way of taking a good dump every now and then.

As always at these times when he felt really in need of God the front of his mind was serene, but the deeper part, where faith did constant battle with doubt, was terrified that there would be no answer.

Write with the door closed, rewrite with the door open.

Did-a-chick? Dum-a-chum? Dad-a-cham? Ded-a-chek?

I guess when you turn off the main road, you have to be prepared to see some funny houses.