One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

I’m convinced that fear is at the root of most bad writing. Dumbo got airborne with the help of a magic feather; you may feel the urge to grasp a passive verb or one of those nasty adverbs for the same reason. Just remember before you do that Dumbo didn’t need the feather; the magic was in him.

I think we rarely recognize the fifth business in our lives at the time those people are changing us.

Tracking account planning is rather like counting a mixed batch of tropical fish. You think you see patterns, but they've all changed by the time you've finished counting.

How much courage does it take to fire up your tractor and plow under a crop you spent six or seven years growing? How much courage to go on and do that after you've spent all that time finding out how to prepare the soil and when to plant and how much to water and when to reap? How much to just say, "I have to quit these peas. Peas are no good for me, I better try corn or beans.

I simply think that there are things in this world that are relics. We have unsettling remnants of Atlantis. They have found things off Bermuda, great walls and things of that sort. This seems to indicate that there were races and cultures that went before us. And to me, that's an unsettling idea.

...for the first time in my life, writing was hard. The problem was the teaching...by most Friday afternoons I felt as if I'd spent the week with jumper cables clamped to my brain.