The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingI am religious in the sense that I believe in God and I believe that there is an abiding logical spirit that controls what goes on to a certain extent.
Stephen KingWhat I'd show you is much more bizarre than anything we have looked at so far, and I warn you in advance that the first impulse will be to laugh. That's all right. Laugh if you must. Just don't take your eye off what you see, for even in your imagination, here is a creature who can do you damage.
Stephen King