Where you think I’m goan?’ ‘Well,’ Eddie said, ‘what was behind Door Number One wasn’t so hot, and what was behind Door Number Two was even worse, so now, instead of quitting like sane people, we’re going to go right on ahead and check out Door Number Three. The way things have been going, I think it’s likely to be something like Godzilla or Ghidra the Three-Headed Monster, but I’m an optimist. I’m still hoping for the stainless steel cookware.

The world's a hard place, Danny. It don't care. It don't hate you and me, but it don't love us, either. Terrible things happen in the world, and they're things no one can explain. Good people die in bad, painful ways and leave the folks that love them all alone. Sometimes it seems like it's only the bad people who stay healthy and prosper. The world don't love you, but your momma does and so do I.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Do I know what people say? Sure. I shrug it off. what else can you do? Stop people from talking? You might as well try to stop the wind from blowing.

Our time here is brief, our risk enormous. Don't waste the one or increase the other, if you please.

The sandwich he made was bologna and cheese, his favorite. All the sandwiches he made were his favorites; that was one of the advantages of being single.

Fantasy has a better chance of lasting than a lot of other things. The Hobbit and the Narnia books, they seem to get handed down father to son, mother to daughter. Because they're set in a fantasy world, they can remain relevant.