I write about rats because they scare the hell out of me. I think we tend to write out our phobias.
Stephen KingOur time here is brief, our risk enormous. Don't waste the one or increase the other, if you please.
Stephen KingIt's a poorboy sanditch,' Roland said. 'With lots of mayo, whatever that is. I'd want a sauce that didn't look quite so much like come, myself, but may it do ya fine.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen King