The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingThere were times . . . when it occurred to me that I was repeating my mother's life. Usually this thought struck me as funny. But if I happened to be tired, or if there were extra bills to pay and no money to pay them with, it seemed awful. I'd think 'This isn't the way our lives are supposed to be going.' Then I'd think 'Half the world has the same idea.
Stephen KingI think we'd all like to believe that after we shuffle off this mortal coil, that there's going to be something on the other side because for most of us, I know for me, life is so rich, so colorful and sensual and full of good things, things to read, things to eat, things to watch, places to go, new experiences, that I don't want to think that you just go to darkness.
Stephen King