The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingAnger is the most useless emotion," Henchick intoned, "destructive to the mind and hurtful to the heart.
Stephen KingThe world's a hard place, Danny. It don't care. It don't hate you and me, but it don't love us, either. Terrible things happen in the world, and they're things no one can explain. Good people die in bad, painful ways and leave the folks that love them all alone. Sometimes it seems like it's only the bad people who stay healthy and prosper. The world don't love you, but your momma does and so do I.
Stephen King