A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
Stephen KingYou are the grim, goal-oriented ones who will not believe that the joy is in the journey rather than the destination no matter how many times it has been proven to you.
Stephen KingThe rope by which the great blocks of taxes are attached to any citizenry is simple loyalty.
Stephen King