There are really very few economies of scale in centralising or standardising advertising.

The terror, which would not end for another 28 years-if it ever did end-began, so far as I know or can tell, with a boat made from a sheet of newspaper floating down a gutter swollen with rain.

Carrie was a terrific piece of work. At the end of the movie comes, when Amy Irving kneels down to put the flowers on Carrie's grave, a hand comes up through the grave and seizes her by the arm. The audience went to the roof, totally to the roof. It was just the most amazing reaction. And I thought, 'We have a monster hit on our hands. Brian De Palma has done something new. He's actually created a shock ending that shocks an audience that was ready for a horror film.' And there were several people who did it after that.

There were no horror movies or horror books to speak of in the '40s. I picked the '50s because that pretty well spans my life as an appreciator - as somebody who's been involved with this mass cult of horror, from radio and movies and Saturday matinees and books. In the '40s there really wasn't that much. People don't want to read about horrible things in horrible times. So, in the '40s, there was Val Lutin with The Cat People and The Curse of the Cat People and there wasn't much else.

When you write you tell yourself a story. When you rewrite you take out everything that is NOT the story.

Writers must be fair and remember even bad guys (most of them, anyway) see themselves as good—they are the heroes of their own lives. Giving them a fair chance as characters can create some interesting shades of gray—and shades of gray are also a part of life.

Most books about writing are filled with bullshit. Fiction writers, present company included, don’t understand very much about what they do—not why it works when it’s good, not why it doesn’t when it’s bad.