I'm seen as somebody who writes for adults because I'm an older man myself. Some of them find me, and a lot of them don't.

High school isn't a very important place. When you're going you think it's a big deal, but when it's over nobody really thinks it was great unless they're beered up.

Fiction is the truth inside the lie.

I understand that each one of us works at a different speed, and has a slightly different process. I understand that these writers are painstaking, wanting each sentence-each word-to carry weight... I know it’s not laziness, but respect for the work, and I understand from my own work that haste makes waste. But I also understand that life is short, and that in the end, none of us is prolific. The creative spark dims, and then death puts it out. William Shakespeare, for instance, hasn’t produced a new play for 400 years. That, my friends, is a long dry spell.

By tomorrow at this time, I think you're going to have a much better idea of what crazy is. -- Ev Hillman

The books are always there, just the way you wrote them. The plays often don`t turn out the way you wanted them to because in the theater, you`re always involved with collaborators and they don`t always see the work the way you do.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.