Shall there be truth between us, as two men? Not as friends, but as enemies and equals?

It's a long way back to Eden, Sweetheart, so don't sweat the small stuff.

People want to know why I do this, why I write such gross stuff. I like to tell them I have the heart of a small boy... and I keep it in a jar on my desk.

There are really very few economies of scale in centralising or standardising advertising.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Somebody said the prospect of eminent death has a wonderful clarifying effect on the mind. And I don't know if that's true, but I do think it probably causes some changes, some evolution in the way a person works. But on a day-by-day basis, I just still enjoy doing what I'm doing.

Try any goddam thing you like, no matter how boringly normal or outrageous. If it works, fine. If it doesn't, toss it. Toss it even if you love it.