Mrs. Cole was a perfect democrat. She hated all kids equally.

You cannot hope to sweep someone else away by the force of your writing until it has been done to you.

The muses are ghosts, and sometimes they come uninvited.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

He smiles a lot. But I think there might be worms inside him making him smile.

Good description is a learned skill, one of the prime reasons why you cannot succeed unless you read a lot and write a lot. It’s not just a question of how-to, you see; it’s also a question of how much to. Reading will help you answer how much, and only reams of writing will help you with the how. You can learn only by doing.

Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.