Horror movies often work better when we have a stake in the game. The more we care about the characters, the more human they are to us, the more appealing they are to us and the more effective the horror tends to be.
Stephen KingHe did it (listened) as the world's most charming and magnetic people do, always asking the right question at the right time, never fidgeting or taking his eyes from the speaker's face, making the other guy feel like the most knowledgeable, brilliant, and intellectually savvy person on the planet.
Stephen King