Roland had taught him that self-deception was nothing but pride in disguise, an indulgence to be denied.
Stephen KingI'm not the first person to have said this - no writer ever feels that the execution of a book lives up to the idea for that book. The execution always falls short.
Stephen KingAdvertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Stephen King