My view is that organized religion is a very dangerous tool that's been misused by a lot of people.

The writer must have a good imagination to begin with, but the imagination has to be muscular, which means it must be exercised in a disciplined way, day in and day out, by writing, failing, succeeding and revising.

Teaching school is like having jumper cables hooked to your brain, draining all the juice out of you.

Hemingway sucks. If I set out to write that way, it would have been been hollow and lifeless because it wasn't me.

The one thing about kids is that you never really know exactly what they're thinking or how they're seeing. After writing about kids, which is a little bit like putting the experience under a magnifying glass, you realize you have no idea how you thought as a kid. I've come to the conclusion that most of the things that we remember about our childhood are lies. We all have memories that stand out from when we were kids, but they're really just snapshots. You can't remember how you reacted because your whole head is different when you stand aside.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

It's strange how pain marks our faces, and makes us look like family.