I'm not a big fan of psychoanalysis: I think if you have mental problems what you need are good pills. But I do think that if you have thinks that bother you, things that are unresolved, the more that you talk about them, write about them, the less serious they become.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingGordie: Do you think I'm weird? Chris: Definitely. Gordie: No man, seriously. Am I weird? Chris: Yeah, but so what? Everybody's weird
Stephen King