When you're five and you hurt, you make a big noise in the world. At ten you whimper. But by the time you make fifteen you begin to eat the poisoned apples that grow on your own inner tree of pain.
Stephen KingHis mother called such people ignorant and superstitious, but his father only shook his head slowly and puffed his pipe and said that sometimes old stories had a grain or two of truth in them and it was best not to take chances. It was why, he said, he crossed himself whenever a black cat crossed his path.
Stephen KingI like to think that good people win. But even good people have other sides. Most people will slow down to get a good look at an accident, even though they won't admit it.
Stephen KingThe battle between good and evil is endlessly fascinating because we are participants every day.
Stephen KingA campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
Stephen King