You could not turn off love- even the rather absent, sometimes taken for granted love- the way you'd turn off a faucet. Love ran from the heart and the heart had it's own imperatives
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen King