The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingA person could see a lot without ever leaving his own living room. Especially if he had the right tools.
Stephen KingI believe the first draft of a book โ even a long one โ should take no more than three monthsโฆAny longer and โ for me, at least โ the story begins to take on an odd foreign feel, like a dispatch from the Romanian Department of Public Affairs, or something broadcast on high-band shortwave duiring a period of severe sunspot activity.
Stephen KingWriting is like being in a dream state or under self-directed hypnosis. It induces a state of recall that - while not perfect - is pretty spooky.
Stephen King