The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

The muses are ghosts, and sometimes they come uninvited.

When his life was ruined, his family killed, his farm destroyed, Job knelt down on the ground and yelled up to the heavens, 'Why god? Why me?' and the thundering voice of God answered, 'There's just something about you that pisses me off.'

The place where you made your stand never mattered. Only that you were there... and still on your feet.

This was the Darker Life, where every truth was written backward.

You know," Glen Bateman said, looking out toward Grand Junction in the early light of morning, "I've heard the saying 'That sucks' for years without really being sure of what it meant. Now I think I know.

There were times . . . when it occurred to me that I was repeating my mother's life. Usually this thought struck me as funny. But if I happened to be tired, or if there were extra bills to pay and no money to pay them with, it seemed awful. I'd think 'This isn't the way our lives are supposed to be going.' Then I'd think 'Half the world has the same idea.