The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

The man in black fled across the desert, and the gunslinger followed.

Remember, Hope is a good thing, maybe the best of things, and no good thing ever dies.

He was a clot looking for a place to happen, a splinter of bone hunting a soft organ to puncture, a lonely lunatic cell looking for a mate - they would set up housekeeping and raise themselves a cozy little malignant tumor.

I don't want to just mess with your head. I want to mess with your life.... I want you to miss appointments, burn dinner, skip your homework. I want you to tell your wife to take that moonlight stroll on the beach at Waikiki with the resort tennis pro while you read a few more chapters.

No one ever does live happily ever after, but we leave the children to find that out for themselves.

When all else fails, give up and go to the library.