The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingWorking on a new idea is kind of like getting married. Then a new idea comes along and you think, 'Man, I'd really like to go out with her.' But you can't. At least not until the old idea is finished.
Stephen King