There's a lot of things people think they can't do and then discover they can when they find themselves tight-wired.

A kid of your age---any kid---could get hold of matches if she wanted to, burn up the house or whatever. But not many do. Why would they want to?

If something is accessible to a lot of people, it's got to be dumb because most people are dumb.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

How to Draw a Picture (XII) Know when you're finished, and when you are, put your pencil or your paintbrush down. All the rest is only life.

We don't know the days that will change our lives. Probably just as well.

Horror movies often work better when we have a stake in the game. The more we care about the characters, the more human they are to us, the more appealing they are to us and the more effective the horror tends to be.