My feeling of the whole genre, of the terror tale, is this: The best thing that you can do for the readers in this field is to terrify them. It is something that is intellectual, it happens in your mind.
Stephen KingA marriage was like a house under constant construction, each year seeing the completion of new rooms. A first-year marriage was a cottage; one that had gone on for twenty-seven years was a huge and rambling mansion. There were bound to be crannies and storage spaces, most of them dusty and abandoned, some containing a few unpleasant relics you would just as soon you hadn't found. But that was no biggie. You either threw those relics out or took them to Goodwill.
Stephen KingI believe the road to hell is paved with adverbs, and I will shout it from the rooftops.
Stephen King