God always punishes us for what we can't imagine.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Anything with the power to make you laugh over thirty years later isn’t a waste of time. I think something like that is very close to immortality.

Some things were better lost than found.

Rightly tired of the pain İ hear and feel, boss... where we's comin from or goin to or why... If İ could end it, İ would. But İ can't.

Now panic beats and flutters inside my skull like a flock of starlings locked in an attic.

I think everybody has experiences from time to time they can't explain. They are peculiarities. Usually we just dismiss them because they are uncomfortable to think about.