You know," King said, "I'm not much good at telling stories. That sounds like a paradox, but it's not; it's the reason I write them down.

It was how wars really ended, Dieffenbaker supposed -- not at truce tables but in cancer wards and office cafeterias and traffic jams. Wars died one tiny piece at a time, each piece something that fell like a memory, each lost like an echo that fades in winding hills. In the end even war ran up the white flag. Or so he hoped. He hoped that in the end even war surrendered.

I never had any friends later on like the ones I had when I was 12 - Jesus, did you?

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Everyone needs a hobby, he said. And everyone needs a miracle or two, just to prove life is more than just one long trudge from the cradle to the grave.

It was not fair, it was not fair, it was not fair. So cried his child's heart, and then his child's heart died a little. For that is also the way of the world.

the look of the sky as the day's blue blood runs out of its cheek.