if you tell yourself the great lie of bad art-that you are in charge-your chance at the truth will be lost. The truth isn't always pretty.

Politics always change. Stories never do.

If you're going into a very dark place, then you should take a bright light, and shine it on everything. If you don't want to see, why in God's name would you dare the dark at all?

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Sometimes the embers are better than the campfire.

When people begin to lose hope, there's bound to be explosions.

Only two things happen to writers when they die: Either their work survives, or it becomes forgotten.