As for the end of the universeโฆI say let it come as it will, in ice, fire, or darkness. What did the universe ever do for me that I should mind its welfare?
Stephen KingNo one ever does live happily ever after, but we leave the children to find that out for themselves.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen King