Surf is that music which is entirely about evoking something. There's never any vocals, so it's not about the lyrics, it's about the reverb.

Okay, a truly great song is a song that makes its own aesthetic intentions clear and then lives up to them and exceeds them in an interesting way. Alright?

My mother was into folk-rock when I was little, so I think of folk-rock as the norm from which everything else deviates. Of course, that's completely preposterous, but that's how I grew up. What is the norm by which to judge wordiness? I think I'm less wordy than Madonna.

I don't think there are any clichés I try to avoid. As soon as I spot a cliché, I go for it. I feel like clichés are the most useful thing in songwriting. They're the tool on which you build all the rest of the song.

That seems like one of the differences in expectations of "serious" and "popular" music that you can actually depend on the liner notes to explain yourself? Yeah. Whereas in popular music you depend on photo shoots. A hardcore band who looked like Duran Duran would have to depend upon those liner notes.

Well, hardcore is so much about the body, in that you have to play as fast as possible. I'm not sure it can be ironized. You can't play faster, though I suppose that with the help of electronics you could play faster. Yeah, if you sped it up, that could ironize it.

Well, there are certainly original things to say. But I'm not sure that a pop song is the appropriate format to say them in.