Great companies have high cultures of accountability, it comes with this culture of criticism I was talking about before, and I think our culture is strong on that.

Every NBA arena has six cameras in the ceiling. The question is what does the software do with video feeds? How to surface that in a set of analytics? There are some "playbooks," but in most sports these days what you really want to share out with coaches and players is a set of video that lets you visualize what's going on and what's the best way to do things.

We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.

Great companies with the way they work, first start with great leaders.

From a client perspective, I really think the work Microsoft's doing with Surface, with HoloLens, with Xbox, that stuff's absolutely essential to the company's future. Because innovation in the future will either be from the cloud out to all devices, or from devices as supported by software in the cloud. I think it's important for Microsoft to participate both ways.

Only our company and a handful of others are poised to write the future.

As a shareholder I have expressed my frustration with not getting more information about revenue and margins from the cloud.