Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a not-for-profit in charitable endeavors.
Steve CaseI do think actually in this case the government does get credit for funding some of the basic research.
Steve CaseI like ... what I characterize as more built-to-last ideas rather than built-to-flip ideas.
Steve CaseThe real magic in National Geographic isn't how much money they have left at the end of the year. It's the fact that through their overall focus they are reaching hundreds of millions of people and educating people about the world. It just happens to be done in a business-oriented kind of way that is more sustainable.
Steve Case