Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
Steve CaseIn the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot, you shift. The market reacts to your initial idea. You make some adjustments. It's only after making a few adjustments that you see the success.
Steve CaseI do think that a general liberal arts education is very important, particularly in an uncertain changing world
Steve CaseThe idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate
Steve Case