Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
Steve JobsI think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve JobsApple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Steve JobsFor the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Steve JobsTaking LSD was a profound experience, one of the most important things in my life. LSD shows you that thereโs๏ปฟ another side to the coin, and you canโt remember it when it wears off, but you know it. It reinforced my sense of what was importantโcreating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
Steve Jobs