It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.

Your time is limited, so don't waste it living someone else's life.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

Quality is more important than quantity. One home run is much better than two doubles.