Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

You can't win on innovation unless you have a way to communicate it to customers.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.

Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.