Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.

The lunatics have taken over the asylum and we can do anything we want.

The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.

Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare.

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.