Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

The lunatics have taken over the asylum and we can do anything we want.

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Your time is limited, so don't waste it living someone else's life.

With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.

I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.