Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have an idea or a wrong that you want to right that you're passionate about, otherwise you're not gonna have the perseverance to stick it through. I think it's half the battle right there.

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.