Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.

Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.

I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.

Be ready to catch the ball when it is thrown by life.