Whenever you do any one thing intensely over a period of time you have to give up other lives you could be living. You have to have a real single-minded kind of tunnel vision if you want to get anything significant accomplished. Especially if the desire is not to be a businessman, but to be a creative person.

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

The customer is the final inspector.

We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.