The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

It's not the consumers' job to figure out what they want

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

The important point is to not just follow your passion but something larger than yourself.

Let them know precisely what you are going to do with their data