Don’t let the noise of others’ opinions drown out your own inner voice.

If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.